
The Reynolds Building and the Winston Tower, framed by the R. J. Reynolds Center on the left and One West Fourth Street on the right.
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The Reynolds Building and the Winston Tower, framed by the R. J. Reynolds Center on the left and One West Fourth Street on the right.
Extreme simplicity avoids dullness with a tasteful arrangement of forms, in particular the ridged pilasters that give the building its Art Deco flavor.
This little building is of an earlier generation, but it also uses simplicity to its advantage. If you look closely on the roof, you may see someone looking back at you. Trade Street is lined with these life-size figures by various artists peering at you from unexpected locations.
Tobacco leaves are a prominent feature in the Art Deco ornaments on the Pepper Building, built as a department store in 1928. The architects were Winston-Salem’s stars Northup & O’Brien. It is now a Hotel Indigo.
The back of the building was once partly covered by another building demolished years ago. It looks as though another building will finally replace the demolished one. Meanwhile, the painted “PEPPER BUILDING” sign is still visible on the back; part of the one on the side was obscured by what appears to be a new structure for elevators.